CRWN x ClimateDoor | Growth Partnership Proposal

1 Partner

Across Every Workstream

One team working sales, indigenous partnerships, marketing, and fundraising. No vendor sprawl, no silos.

+ Sales: pilot conversations, playbook, expansion targets

+ Indigenous: ownership pathway, Raven Capital, nations mapping

+ Marketing: research, strategy, content, conferences

+ Fundraising: bridge raise, pitch testing, Series A pipeline

Click to explore

Faster to Close

Pre-built networks, sales systems, and indigenous partnership playbooks mean you skip the ramp and start closing faster

+ No hiring, onboarding, or training lag

+ 7,900+ contacts ready on Day 1

+ Sales, indigenous, marketing, capital running in parallel

+ AI tools (RADAR, Hunter) running from kickoff

Click to explore

1/2 Cost

vs. Building Internally

Hiring the same functions internally costs 2x more, takes months to ramp, and does not include the network we have built over 5 years

+ VP BD + Indigenous Lead + Marketing + Investor Relations

+ Internal cost: $97K+ for 4 months

+ ClimateDoor Bundle: $72K for the same period

+ Plus a network that took 5 years and $700K+ to build

Click to explore

WHAT WE HEARD

Reflecting Back the Conversation

After conversations with the CRWN team, here is what we took away. We have an extensive network across all four streams and can get into specifics on follow-up.

The Big Picture

CRWN has been working with ClimateDoor on one specific workstream, sales outreach, and it has been going well. But the leadership team stepped back and realized there are a lot of other areas of the business that could use support, and right now those are either being handled by different vendors in silos, or not being handled at all.

Rather than continue to bolt on separate people for separate things, there is a real opportunity to bring everything under one roof: one team that is connected, aligned, and working together across sales, marketing, partnerships, and fundraising.

The ask from the leadership team is straightforward: show us what that looks like, what it would cost, and what we would get out of it.

Sales

The sales outreach work is continuing and there is momentum, but the underlying commercial infrastructure does not yet exist. No pricing benchmark, no service model, no defined go-to-market approach.

The priority is getting to a first signed pilot or customer, and building the repeatable system around that so it can scale.

Geography is open. Canada is the starting point, but Australia, Europe, and the Middle East are all on the table if the right opportunity shows up first.

Indigenous Partnerships

CRWN is already 21% indigenously owned. The goal is to explore what getting to 51%+ looks like and what that unlocks: preferential funding, procurement access, and a stronger story with utilities who are well behind on their indigenous procurement targets.

There are active conversations underway with Alkali Band, Talthan Nation, and others, but they need structure and follow-through. Chad's network and expertise is the asset here.

Raven Capital was flagged as the most interesting investor to explore: the only true indigenous venture fund in Canada, based in Vancouver, with a relationship ClimateDoor already has.

Marketing

Marketing at CRWN today is ad hoc and founder-led. There is no research behind the strategy, no clear answer to which channels to use, why, how often, what to say, or who is actually reading it.

Brittany and the team want to build something real: a proper strategy grounded in research, with channel decisions they can defend, content that looks professional, and a plan that maps to the actual buyers and events that matter in this space.

The goal is not volume. It is credibility, showing up in the right publications, conferences, and conversations so that utilities and investors take CRWN seriously before they even get on a call.

Fundraising

The immediate need is around $600K to bridge to commercial production readiness by November 2026. The bigger goal is a $3-5M Series A, but they are not quite ready to go to market on that yet.

R&D grants are well covered. The next frontier is commercialization grants and equity investors who understand the climate tech space.

The team acknowledged they do not yet know what they do not know, and that getting outside eyes on the pitch, the data room, and the financials before going live is exactly what they need.

Goals and Deliverables

Sales: Get CRWN its first signed pilot or customer. Build a repeatable sales playbook (pricing, service model, objection handling) and a pipeline of warm leads across Canadian transmission and utility companies, with US and international expansion targets scoped.
Indigenous Partnerships: Map ownership structure options (top co-entrepreneur, band investment, subco JVs). Activate Raven Capital, Indigenous Tech Circle, and nations with utility leverage. Build preferential procurement narrative for every utility conversation.
Marketing: Build a real marketing strategy from research, not gut feel. Channel decisions grounded in data, content that builds credibility, and CRWN showing up in the right publications, conferences, and conversations so utilities and investors take notice.
Fundraising: Get investor-ready, test the pitch before it goes live, run the $600K bridge raise, and map the $3-5M Series A pipeline. Materials reviewed and audit, not built from scratch. 6% success fee on capital closed through ClimateDoor introductions.

Minimum Win

At least 1 pilot signed or in final negotiation. Ownership pathway established with 1+ active indigenous partnership. Marketing strategy delivered and executing. $600K bridge actively in motion with investor meetings booked.

Why ClimateDoor

The Unfair Advantage

Four compounding assets that cannot be replicated, cold-emailed, or bought. You get all of them on Day 1.

Pillar 01

7,925+

Network

5 years of relationships built in the trenches. Conferences, boardrooms, and deals across 15+ countries. This network cannot be Googled or cold-emailed.

750

Climate Executives

2,600

Investors

3,600

Buyers

200

Experts

600

First Nations

175

Government

Global Contacts

Pillar 02

Talent

Full-time operators, not freelancers. Deal makers, capital raisers, grant writers, BD specialists, marketers, and technical advisors. A team that ships, every week, for your company.

Capital Raising Grant Writing BD + Partnerships Go-to-Market Marketing Technical Advisory

Pillar 03

150+

Know-How

Pattern recognition from 150+ climate ventures. We have seen what works and what kills deals across capital raises, offtake agreements, grants, and go-to-market. 5 years of playbooks, not guesswork.

5 Years in Climate Series A-C Playbooks Grant Strategy Offtake + Procurement Indigenous Partnerships

Pillar 04

20x

AI Systems

Purpose-built technology that multiplies everything above. Proprietary AI agents that match, track, and close. 25-40% response rates vs 1-2% industry average. For contacts not yet in the network, we get them in.

RADAR

Investor matching + intelligence

Hunter

BD signal detection + outreach

Debrief

Meeting capture + follow-up

Pipeline

Deal tracking + conversion

Network × Talent × Know-How × AI = Compounding Unfair Advantage

ClimateDoor Connections

Global Ambassadors

(200+)

Extended Team

(27+)

Your Growth Pod

(1-6)

Targeted Outreach

Cool Leads

(~5,000)

Warm Leads

(~1,000)

Key Targets

(~100)

THE EXECUTION PLAN

This Proposal Is the Work Plan

You are not buying a pitch deck. You are buying a named execution plan with real investors, specific grants, and a phased timeline.

EXECUTION ROADMAP

Project Flow + Timeline

MONTH 1 MONTH 2 MONTH 3 MONTH 4

WEEKS 1–4

PHASE 01 · MAY

Readiness + Foundation

Click to expand

WEEKS 5–8

PHASE 02 · JUNE

Discovery + Outreach

Click to expand

MONTHS 3–4

PHASE 03 · JUL-AUG

Pipeline + Conversion

Click to expand

Set the foundation across all four streams independently. Each workflow runs on its own track from Day 1.

Sales

Kick off sales playbook: pricing, service model, objection handling

Review and refresh top prospect list across Canadian transmission companies

Re-engage warm leads from current contract with updated pitch

Begin building repeatable outreach cadence via email, LinkedIn, warm intros

Start scoping international expansion targets (US, Australia, EU, Middle East)

Indigenous

Map all ownership structure options: top co-entrepreneur, band investment, subco JVs

Reach out to Raven Capital to explore eligibility

Chad connects with Indigenous Tech Circle and Edgar for angel investors

Identify top 5 nations with utility leverage (harmed by hydro dams, transmission lines)

Marketing

Deep research into CRWN's buyers, market, and competitors

Define channels: events, publications, social platforms, geographies

Draft messaging pillars: wildfire, grid reliability, asset monitoring

Establish LinkedIn voice and posting approach for CRWN leadership

Fundraising

Review existing pitch deck and data room, identify gaps

Financial model reviewed for clarity and investor-readiness

Map commercialization grant options (CanExport SME and comparable)

Build initial investor target list from ClimateDoor's 2,000+ network

Outreach goes live across all four streams independently. Each workflow has its own deliverables and momentum.

Sales

Deliver completed sales playbook

Qualified prospect calls booked across the warm pipeline

Pilot conversations progressing toward final negotiations

International target list built and first outreach underway

Indigenous

Present ownership options to CRWN leadership with recommended path

Raven Capital intro meeting held

Warm outreach to 2-3 mission-aligned indigenous entrepreneurs

Re-engage Alkali Band and Talthan conversations with Chad's support

Marketing

Deliver full marketing strategy document

Initial social content cadence live

Conference shortlist finalized with speaker application deadlines

Industry validation and pilot proof asset drafted

Fundraising

Pitch deck refined with updated narrative

Run internal pitch test with Nick and ClimateDoor network

$600K bridge strategy confirmed: who to approach, in what order

First wave of investor introductions made

Push to close across every stream. Pilots signed, partnerships progressing, marketing executing, bridge raise in motion.

Sales

Push warm leads toward LOI or pilot terms

Expand outreach into international markets showing traction

In final negotiations with a pilot partner by end of engagement

Full pipeline handed off with status and next steps

Indigenous

At least 1 active partnership progressing toward agreement

Preferential procurement pitch built for utility conversations

Manufacturing location discussion initiated with interested nations

Framework drafted for indigenous partnership and cap table direction

Marketing

Social media running consistently

Speaker applications submitted for target events

Proof asset library built for sales and investor conversations

Marketing playbook handed off for ongoing execution

Fundraising

Live investor conversations for $600K bridge

$3-5M Series A pipeline mapped and ready to activate

Investor feedback incorporated into materials

6% success fee on any capital closed through ClimateDoor network

Prep

Engage

FOUR INDEPENDENT WORKSTREAMS

Mini Workplans by Theme

Each stream runs on its own track with its own owner, deliverables, and milestones. Here is what each one looks like across the four months.

Stream 01

Sales

Get CRWN its first signed pilot and a repeatable sales playbook for Canadian transmission and utility customers.

Phase 1 · May

Kick off sales playbook (pricing, service model, objection handling)
Refresh top prospect list across Canadian transmission companies
Re-engage warm leads from current contract
Build repeatable outreach cadence (email, LinkedIn, warm intros)

Phase 2 · June

Deliver completed sales playbook
Qualified prospect calls booked across the warm pipeline
Pilot conversations progressing toward final negotiations
International target list built and first outreach underway

Phase 3 · Jul-Aug

Push warm leads toward LOI or pilot terms
Expand outreach into international markets
In final negotiations with a pilot partner by end of engagement
Full pipeline handed off with status and next steps

Stream 02

Indigenous Partnerships

Build the pathway to 51%+ indigenous ownership and activate nations with utility leverage.

Phase 1 · May

Map ownership structure options (top co-entrepreneur, band investment, subco JVs)
Reach out to Raven Capital to explore eligibility
Chad connects with Indigenous Tech Circle and Edgar for angel investors
Identify top 5 nations with utility leverage

Phase 2 · June

Present ownership options to CRWN leadership with recommended path
Raven Capital intro meeting held
Warm outreach to 2-3 mission-aligned indigenous entrepreneurs
Re-engage Alkali Band and Talthan conversations with Chad's support

Phase 3 · Jul-Aug

1 active partnership progressing toward agreement
Preferential procurement pitch built for utility conversations
Manufacturing location discussion initiated with interested nations
Framework drafted for indigenous partnership and cap table direction

Stream 03

Marketing

Build a real marketing strategy from research, then execute it. Show up where utilities and investors are paying attention.

Phase 1 · May

Deep research into CRWN's buyers, market, and competitors
Define channels (events, publications, social, geographies)
Draft messaging pillars: wildfire, grid reliability, asset monitoring
Establish LinkedIn voice for CRWN leadership

Phase 2 · June

Deliver full marketing strategy document
Initial social content cadence live
Conference shortlist finalized with speaker application deadlines
Industry validation and pilot proof asset drafted

Phase 3 · Jul-Aug

Social media running consistently
Speaker applications submitted for target events
Proof asset library built for sales and investor use
Marketing playbook handed off for ongoing execution

Stream 04

Fundraising

Get investor-ready, run the $600K bridge raise, and map the Series A pipeline. 6% success fee on capital closed through ClimateDoor introductions.

Phase 1 · May

Review existing pitch deck and data room, identify gaps
Financial model reviewed for clarity and investor-readiness
Map commercialization grant options (CanExport SME and comparable)
Build initial investor target list from ClimateDoor's 2,000+ network

Phase 2 · June

Pitch deck refined with updated narrative
Run internal pitch test with Nick and ClimateDoor network
Bridge strategy confirmed: who to approach, in what order
First wave of investor introductions made

Phase 3 · Jul-Aug

Live investor conversations for the bridge raise
Series A pipeline mapped and ready to activate
Investor feedback incorporated into materials
6% success fee on any capital closed through ClimateDoor network

INVESTMENT

Two-Part Structure

Part A is the Growth Pod (sales + indigenous + fundraising). Part B is Marketing. Bundle them and save.

PART A · GROWTH POD

Tier 1

Foundation

$7,500 CAD / month

4 months · $30,000 total

✓ 1 Lead (Sam Kullar)
✓ Sales only: pilot outreach continuation
✓ Investor materials review
✓ Target list (100)
✓ Grant opportunity scan

Tier 2

Growth Pod

$10,000 CAD / month

4 months · $40,000 total

✓ 4 People
✓ Sales + Capital OR Indigenous (choose focus per month)
✓ Sales playbook build
✓ Data room + financial model review
✓ Indigenous mapping and intros
✓ Target list (500 investors)
✓ Investor narrative refinement

RECOMMENDED

Tier 3

Full Sprint

$13,500 CAD / month

4 months · $54,000 total

✓ 6 People + Strategic Advisor (Chad Rickaby)
★ Sales + Capital + Indigenous running simultaneously
✓ Raven Capital + Indigenous Tech Circle intros
✓ Ownership structure advisory (top co / subco)
✓ Full investor outreach (2,000+ network)
✓ Nations mapping (utility leverage analysis)

Fundraising Success Fee

6% on capital raised through ClimateDoor network and introductions. No uplift to retainer. We earn when you close.

PART B · MARKETING PACKAGE

Marketing Tier 1

Strategy Foundation

$3,000 CAD / month

4 months · $12,000 total

✓ Deep research into CRWN's product, market, buyers
✓ Channel strategy (events, publications, social, geo)
✓ Content pillars and posting approach
✓ Messaging + positioning for utilities
✓ Competitive landscape review
✓ Event + conference target list
✓ LinkedIn voice and positioning
✓ One proof asset (case study or validation summary)

RECOMMENDED

Marketing Tier 2

Strategy + Execution

$8,000 CAD / month

4 months · $32,000 total

✓ Everything in Tier 1
✓ Active social media execution (posts, imagery, cadence)
✓ Conference outreach + speaker applications (3-5 events)
✓ Proof asset development (Powertech, ICE, NorthX pilot narratives)
✓ Sales-ready marketing materials (one-pagers, pitch support)
✓ Geographic market analysis (Canada, US, Australia, EU buyer signals)
✓ Light amplification aligned with outreach

RECOMMENDED COMBINATION FOR CRWN

Full Sprint + Marketing Tier 2

Full Sprint Growth Pod ($13,500/mo) + Marketing Tier 2 ($8,000/mo)

$21,500/mo

BUNDLE PRICE

$18,000 / mo

Save $3,500/mo (16% off)

$72,000 over 4 months · save $14,000 total vs. unbundled

What This Unlocks

All four streams running at the same time
6-person pod + Chad Rickaby as strategic advisor
Active pilot outreach with a goal of closing the first deal
Sales playbook built and handed off
Indigenous ownership pathway defined + intros underway
Marketing strategy built from real research + live execution
Pitch tested with real investors before going to market
$600K bridge + $3-5M Series A pipeline activated
6% success fee on capital raised, we earn when you close

THE MATH

Cost vs. Building Internally

What it would actually cost to replicate this team, network, and infrastructure in-house.

Building Internally (4 months)

VP Business Dev / Sales$41,600

Indigenous Partnerships Lead$31,200

Marketing Manager$28,600

Investor Relations$20,800

CRM + Pipeline Tools$4,200

Total Internal Cost$126,400+

ClimateDoor Bundle (4 months)

Full Sprint Growth Pod (6 + advisor)Included

Marketing Tier 2 (strategy + execution)Included

Chad Rickaby (Indigenous Advisor)Included

Rizz Jiwani (Creative Director)Included

2,000+ investor network accessIncluded

AI-powered matchmaking + RADARIncluded

Total ClimateDoor Cost$72,000

$54,400+

Savings vs. building internally

Plus: you get a network that took 5 years to build. Day one.

YOUR GROWTH POD

Who Executes

Not a sales rep. A pod built for this deal. Toggle between tiers to see your team.

Core Pod for the Recommended Bundle

Execution Lead

Sam Kullar

Single point of accountability across every workstream. Runs weekly reporting, owner management, and delivery cadence.

Capital Lead

Nick Findler

Owns capital strategy, investor thesis, and close path. $71M+ raised across climate ventures with multiple exits.

Business Development Lead

Ash Kumar

Runs investor and customer outreach, lead qualification, and meeting booking across all target lists.

Partnerships and GTM Lead

Jamie Moran

Drives partnership development, go-to-market activation, and cross-stream coordination. Embedded in day-to-day execution.

Indigenous Partnerships Advisor

Chad Rickaby

Deep First Nations network across Canada and Australia. Leads ownership structure advisory, nations mapping, and Raven Capital relationship.

Creative Director

Rizz Jiwani

Globally renowned designer who has done work for the World Bank. Leads all creative and marketing execution, brand positioning, and visual identity.

Outreach Support

Kenzly Gonzales

Outreach support across investor and customer streams, list management, and follow-through.

Extended Bench

100+ Ambassadors, EiRs, Associates

ClimateDoor's extended team available on call for specialized expertise across geographies and sectors.

PROOF

Relevant Outcomes

Not theoretical. These are companies we have partnered with on similar engagements.

Stardust Solar

North America's Largest Solar Franchisor

Scaled franchise operations across North America, raised $4.2M, and built a network of 95+ franchises generating $10M+ in total revenues.

$4.2M

Capital Raised

$10M

Total Revenue

95+

Franchises

Partnerships Capital Grants Indigenous

"At ClimateDoor you get partners that are all in. You get a team with tremendous resources that is emotionally invested in the success of the business."

Mark Tadros

CEO, Stardust Solar

Henrik Beverages

First-of-its-Kind Commercial Beverage Cooling

Built investor-ready materials and ran the capital path. Raised $2.85M, scaled equipment 100x, and built $7M in shareholder value.

$2.85M

Capital Raised

100x

Equipment Scale

$7M

Shareholder Value

Capital GTM

"It was a challenging environment to raise capital, and ClimateDoor helped us get our initial two fundraises of $2.85M. This company wouldn't exist without our partnership with ClimateDoor."

Shane Lander

CEO, Henrik Beverages

FROM OUR PARTNERS

What They Say About Working With Us

4.9

★ ★ ★ ★ ★

Google Reviews

"At ClimateDoor you get partners that are all in. You get a team with tremendous resources that is emotionally invested in the success of the business. I cannot tell you the amount of strategic investors and partners I have been introduced to by ClimateDoor. I give them a lot of credit for Stardust's success."

Mark Tadros

Stardust Solar

"It was a challenging environment to raise capital, it was a testament to the heavy lifting put in by ClimateDoor to help us get our initial two fundraises of $2.85M. This company would not exist without our partnership with ClimateDoor. ClimateDoor believed in us, our two teams banded together and we got the job done."

Shane Lander

Henrik Systems

"ClimateDoor was absolutely pivotal in getting our company off the ground. When they first came on board, their team worked day and night to help us execute our very first investor event, which ultimately played a major role in successfully completing our raise. Beyond fundraising, they equipped us with some of the most important day-to-day operational tools we still rely on today."

Dustin Lander

Henrik Systems

"ClimateDoor are the experts that care. I have been fortunate to work with a lot of the ClimateDoor team and what impresses me is how much pride each of them takes in their work. Your challenges and goals become theirs and they relish the opportunity to make a meaningful impact on your business. I cannot recommend them enough."

Aaron Stuart

WUTIF Capital

"It was a pleasure working with ClimateDoor on the Forrest Innovations financing transaction raising a total of $5.3 Million. Rarely can you find such a dedicated group that are focused on closing a transaction. We could not have done it without them."

Ronnie Jaegermann

Forrest Innovations

"Partnering with ClimateDoor has exceeded our expectations and quickly demonstrated how essential this project and their support have been. What stands out most is the team's expertise, patience, and ability to keep complex work on track. The collaboration has been thoughtful, supportive, and deeply effective."

Tessa Clarance

aetherEV

"ClimateDoor has been successful in driving strategic partnerships across numerous cleantech and circular economy sectors. Their dedicated and focused approach to matchmaking has resulted in high impact partnerships for the EU."

Jose Canjura

EU-Canada LCBA Program

"ClimateDoor and Purpose Asset Management have partnered for over three years in the North American Clean Tech investment space, and it has proven to be an excellent collaboration. Your team is composed of genuine professionals, fully committed to client success."

Young Bann

Purpose Asset Management

"ClimateDoor played a critical role in creating meaningful connections between teams, institutions, and countries. Through on-the-ground engagement and thoughtful coordination, they enabled conversations that aligned science, technology, and real-world impact."

Noel Lempriere

Clean Seed

"We had the pleasure of working with ClimateDoor over a 13-week engagement, and the experience was outstanding. The team felt like a true extension of our own and helped us become investor-ready through clear guidance, structure, and thoughtful feedback."

Stacey Goldberg, PhD

PhyCo Technologies

"This sales trip to Japan was far more successful and productive than I could have imagined. Every box ticked. We had the right conversations, met the right people and the right doors were opened."

Kristina Long

Sea Forest Kelp Company

"I am going to get hats and t-shirts for our team saying 'We love ClimateDoor.' We see this as a partnership for the next 3, 4 years and beyond. ClimateDoor's deep network and team is enabling us to forge new partnerships and open new markets."

Mihalis Belantis

AISIX

"Everyone at ClimateDoor has been a pleasure to work with. They are all very efficient and hold themselves to extremely high standards. We will be working with them again on a few of our other businesses for the foreseeable future given the resounding success we had on our first interaction with them!"

CdC

Christian de Clare

New Energy Corporation

"Climatedoor has been an essential element in our plans to enter the Canadian sustainable energy market. They have proactively facilitated several key person discussions and found several business opportunities for us."

Petteri Salonen

Finrenes

"The ClimateDoor team delivered exactly what we were looking for. Their work clearly broke down available options while providing practical strategy and direction. Their support has been extremely valuable to us, particularly at this early stage."

Garron Dalby

ReCap